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Stefan Sagmeister
The Happy Show


Work produced for MAAT

Role: Graphic Design Assistance / Production

Stefan Sagmeister is one of the most celebrated international designers. The Happy Show, one of his most iconic projects, is the result of intense research carried out for over ten years about the concept of happiness. Through the means of video, infographics, sculptures and interactive installations, as well as humour, provocation and interaction, this exhibition takes us on a journey through Sagmeister’s mind and his innovative, seemingly simple perspective on how we can be happier. He appeals to a more active approach to our search for happiness – including the idea that it can be trained, just like we train our body.

This collaboration with Stefan Sagmeister was an amazing challenge.

Under Stefan's supervision, I was responsible for adapting the exhibition to fit the space of MAAT Central 1 Room.

All the details were planned in a 3D version, as you can see below. I was also responsible for the final artwork of certain graphic objects, as well as the adaptation and creation of the exhibition booklet.

In summary, it was an amazing experience. I would like to express my heartfelt gratitude to Ana Fryxel, the best producer I've ever met, and to Stefan, who was fantastic. For me, it was a Happy Show =).



Graphic Design: Stefan Sagmeister

Curator: Claudia Gould

Graphic Design assistance: João Turvo

Curatorial Coordination: Inês Grosso

Production: Ana Fryxell, João Turvo, Robert Chaney (ICA)

Exhibition photos:
© Paulo Alexandre Coelho